Business names are important. They are how customers and clients find you online and in the real world. They are often the first impression people have of your company. And, if you’re not careful, they can be a costly mistake.
There are many factors to consider when choosing a business name. But with a little thought and planning, you can avoid common pitfalls and pick a name that’s both memorable and effective.
Here are 15 tips on how to avoid common business naming mistakes:
1. Don’t choose a name that’s too similar to another business.
You don’t want to get lost in the sea of other businesses with similar names. Plus, it can create confusion for customers and clients trying to find you.
2. Avoid names that are too long or difficult to pronounce.
You want people to be able to remember your name and easily share it with others. A name that’s too long or hard to say will make that difficult.
3. Don’t use made-up words or inside jokes in your business name.
While they may be funny to you and your team, made-up words and inside jokes can be confusing for customers and aren’t always easy to remember.
4. Keep it simple.
A straightforward, easy-to-remember name is often the best choice. It makes it easier for people to find you online and in the real world.
5. Make sure the domain name is available.
Before you settle on a name, do a quick check to see if the domain name is available. You want to be sure you can get the .com or .net version of your chosen name.
6. Avoid using numbers or hyphens in your domain name.
Numbers and hyphens can make it difficult for people to find you online. They can also be confusing when people are trying to remember your web address.
In addition to a website, many businesses have a presence on social media. Before you choose a business name, do a quick search on Twitter, Facebook, and Instagram to see if the handles are available. Also you can try business name creator online tools.
8. Consider how the name will look on marketing materials.
Your business name will appear on your website, business cards, and other marketing materials. Make sure the name looks good in all of these formats.
9. Avoid using your personal name.
While it may be tempting to use your own name, it’s often best to avoid this for a few reasons. First, it can make it difficult to sell or franchise the business down the road. Second, if you get sued or have any legal problems, you don’t want your personal name attached to the business.
10. Don’t choose a name that’s too general or vague.
You want people to know what your business does at a glance. A name that’s too general or vague can make that difficult.
11. Avoid using your location in the name.
While it may be tempting to include your city or state in the business name, this can limit your growth if you ever want to expand to other markets.
12. Be careful with puns and wordplay.
Puns and wordplay can be difficult for people to understand and remember. Plus, they may not translate well into other languages.
13. Consider how the name will age over time.
You want a name that will stand the test of time, so avoid trends and fads that will quickly become dated.
14. Avoid names that are too similar to existing trademarks.
You don’t want to get sued for trademark infringement, so make sure your chosen name isn’t too similar to an existing trademark.
15. Get feedback from others.
Before you settle on a name, get feedback from family and friends, potential customers, and other business owners. They may have insights that you didn’t consider.
Choosing a business name is an important decision. But with a little thought and planning, you can avoid common mistakes and pick a name that’s both memorable and effective.
When choosing a business name, avoid common pitfalls like using inside jokes or made-up words. You also want to be sure the domain name and social media handles are available. And don’t forget to get feedback from others before you settle on a name.