Instagram is a well-known social media platform that is highly engaging to the younger generation audience. According to a study, the platform has over one billion users who are actively leveraging the platform due to its engaging features. Some of the exceptional features on Instagram are IGTV, Stories, and IG Live. Recently, Instagram launched Instagram Reels. It was uniquely designed to create short-form videos that are of 15 to 30 seconds. People can create a short video and add unique filters to make their content attractive using the Instagram Reels feature. Not only users but also businesses are more likely to use reels to create videos nowadays. It is because people are more engaging to create content rather than promotional videos. If you are a business that is trying to grow your audience, you can use Instagram Reels. But make sure that your content is unique and authentic rather than being too promotional. Famouspanel is one of the best service providers that offer high-quality social media services to grow your audience with ease. You can use these SMM panel services to gain higher popularity instantly on the Instagram platform.
As a brand, are you using the Instagram Reels feature in your marketing strategy? If not, you will miss out on an exceptional chance to grow your audience on the competitive Instagram platform. Here, in this article, we will see some of the tactics of using Instagram Reels for your business marketing.
Let’s get started with some of the basics of Instagram reels.
What Is Instagram Reels?
Instagram Reels is a short-form video creation tool on the Instagram platform. It was recently launched, yet people are more likely to engage with its content due to its higher authenticity. Many say that Instagram Reels is similar to the TikTok platform. It is because the TikTok platform is also well-known for its short video content. Likewise, using Instagram Reels, you can create 15 to 30 seconds videos. But in the Instagram Reels, you can use various editing tools such as AR effects, filters, timer, embed music, and much more. Using these creative features, you can build your engagement and grow your audience with ease.
Now, let’s get to know some of the tactics of using Instagram Reels in business marketing.
1. Reuse Your TikTok Videos
One of the best tactics to use Instagram reels is to post your popular TikTok videos in them. Since you are new to using the reels feature, you can try it out by posting your favorite TikTok videos. In doing so, you can save time and also check if the feature is suitable for your business or not. For instance, a massive retailer ASOS is posting its TikTok videos in Reels. They gained over 5 million views for their videos. This stat depicts how you can reuse your popular TikTok videos and gain higher popularity among the audience and make your space on the competitive landscape.
2. Try Out Hashtag Challenges
Hashtag Challenge is a creative way of endorsing a brand. As you would have come across the hashtag challenge in TikTok, you can try out the same tactic on Instagram as well. It helps you build your connection with the audience and enhance your popularity on the Instagram platform. It is highly beneficial for increasing user-generated content for your brand. Using hashtag challenges on the Instagram reels, you can promote your brand creatively and build a strong connection with your target market.
3. Highlight Your Products
Instagram Reels is the best tactic to showcase how your product is different from others. While creating a video, you will have to keep in mind that you will have to highlight your brand’s product and show it unique to the audience. On seeing your video, the audience must feel that they have made the right choice, and they should also choose you over your competitors. By using reels, you can make your content attractive and unique from others. Try to showcase your products in different ways and capture the audience’s attention with ease through your captivating content.
4. Showcase exclusivity
Nowadays, people are more likely to get attracted to exclusive content. As a brand, you can show some exclusivity to the audience rather than showing your products and services to the audience. In doing so, you can captivate your audience with ease. For instance, you can show the unseen view of your company to the audience. You can also try out behind-the-scenes content to enhance your visibility among the target market through Instagram Reels. Thus, you can try to showcase your exclusivity to the target audience by leveraging Instagram Reels.
Instagram Reels is the best tactic to grow your business creatively. If you aren’t utilizing the reels feature, it is the right time to step into it. Try to leverage the Instagram Reels to uplift your brand’s visibility and stay ahead of the competition.
We hope you got to know some ideas on how businesses can use Instagram reels to grow their reach and visibility across the competitive Instagram landscape. If you have any other thoughts, share them with us by commenting below.