Content creation is essential in 2021, with the world focusing more on digital marketing and the different aspects related to it. Good content goes a long way, and brands are trying to cultivate that every year.
With so many kinds of content present in the world, it can be a bit difficult to choose the right one for you. The growth of the content marketing industry has risen from $217.3 billion from 2016 to 2021. This tells you a lot about the popularity of this industry and how much potential it still holds.
If you are a professional marketer, then your main focus should always be to create good content. In order to do that, you will need access to a wide range of tools. In case you are new to the industry and confused about which tools you should use, we are here to help. Check out our blog and find out the best tools that you will need as a marketer in 2021.
Why Is Content Creation Important?
Before we move to the tools that you will need as a marketer, we need to understand why content creation is important. The one thing you can be sure of is that content marketing is here to stay. We have seen a massive increase in the need for capable content marketers in the last few years and this trend is going to continue.
Content is the backbone for most brands that have a huge market share in their respective industry. The right content leads to more engagement, lead generation, and traffic. All of that generates more sales and increases in revenue for companies around the world.
At least 29% of B2B content marketers have focused on increased technology spending in the previous year. Without good content, it is not positive about expanding one’s business. That is the reason why content creation is crucial.
Tools That Every Marketer Should Use
Below are the top seven tools that will help all marketers create excellent content. Have a look!
1. Google –
When we are talking about content marketing, we can’t neglect Google. Google has a wide range of marketing tools that you should use for your benefit. These tools can have a massive impact on your strategy and optimize your whole business plan for the good. Some of these tools include – Keyword Planner, Google Analytics, Google Search Console, etc. The best part of using Google marketing tools is that they are free to use.
2. Slack –
An excellent workplace communication tool, Slack has helped users to collaborate with other people and team members online. It doesn’t matter where you are in the world, Slack will help you to connect with the people you desire without too much of any hassles.
The app is made of different channels where all the teams work together and share their ideas with each other. It also supports other plugins like Docs and DropBox for more efficiency at work.
3. Google Analytics –
When you are a marketer, it is essential that you keep track of the audience and their behavior. All of that is possible with the help of Google Analytics. This app allows you to observe and analyze data.
You can find out how your customers engage with your advertisements, website content, and other social tools you have deployed. With this software, you can always improve and modify your strategies to get the optimal results always.
4. InVideo –
Videos are an essential part of the whole content marketing industry. The use of videos in your campaigns can improve your brand performance over time. People love to watch videos and engage with them all the time.
That is why you need a reliable video editor like InVideo. It is one of the best in the business and comes with different types of features that include – cropping your videos, clipping two video clips together, lets you add audio, edit the video color settings, etc.
5. MailChimp –
Email marketing is still a thing and has become more effective than ever before. MailChimp is a high-quality and professional email marketing platform where you can create, send, and analyze your business emails.
Even with the free application, you can send 12,000 emails to 2000 users every month. You can also access MailChimp’s excellent analytics, which tells you a lot about the overall stats that your email marketing has fetched for you.
You can also create custom templates and built-in designs in order to decorate your emails. Their subscriptions are affordable & quite beneficial.
6. Salesforce –
If you want more analytical data and statistics about your sales, then Salesforce is the best tool you can use in 2021. It is an extensive system that lets you track all sorts of information related to your customers in one place. The real-time data is accurate and very helpful in optimizing your sales process.
You can even integrate Salesforce with plugins like Desk.com, LeadExec, and Zendesk. Using Salesforce, you can optimize your marketing strategy and find room for improvement that will help your business to expand over time.
7. Google Drive –
Last but not least, you will need storage to keep all of your content safe and secure from any external threat or damage. Google Drive allows you to do it properly. A great marketing tool for storing and sharing all of your marketing content and assets in one place, Google Drive is a cloud-based web tool.
You can upload PDFs, Docs, Audio, Videos, and a whole bunch of different resources here. If you share the link of a particular folder with your team members, they can access the same remotely from their home or anywhere else.
The Bottom Line
So, these are the top content marketing tools that you will need when you are planning to make a mark in this industry. Each of these tools is designed to perform and help its users to enjoy a better success rate at all times. You can get access to all of the tools for free, or you can choose to subscribe to the premium versions for more advanced features as well.